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Who We Are

Classic Apparel is a superior quality line based out of the Central Coast of California. Founded in 2009, Classic is the product of deluxe visions and a strong passion for quality merchandise.

Our Mission

Our mission is to encourage creativity and establish a culture of self-do'ers who aren't afraid to defy the norm and express themselves physically and intellectually. The inspiration that drives us includes everything from good music, art, and photography, to the relaxing, yet lively atmosphere we hail from.

Classic Apparel Roots

It all began in 2004, when Travis Carr started his first clothing line in high school, entitled Altopuck Clothing. Using nothing but a sewing machine, some paint, and his creativity, he took his designs and embellished them onto shirts and sweatshirts.

Evolution & Refinement

When he moved on to Cal Poly - San Luis Obispo, his design processes evolved and a new brand was born. He began experimenting with digital art and screen printing, as well as advancing his skills in sewing. Quality quickly became the most important aspect of the brand and we have proudly kept it that way from the beginning. Since its birth, Classic has grown into a close family of talented artists, musicians, and action sport enthusiasts, all with one simple goal in mind: doing what they love.